NOW IS THE TIME

Now is the time for artists to take hold of the industry and transform it.

In fits and starts, life is struggling to return to equilibrium. It feels like the industry is collectively circling, stalking the “opening bell”, ready to pounce on any and everything they can book to make up for lost momentum and income.

Of course they are. This has been financially devastating for artists, venues, and everyone who supports the industry. There have been so many creative moments bringing hope, but are still overshadowed.

Sometimes it feels like we're on the downhill side of hope. But I can’t help feeling like it’s a moment of power.

Opportunity was creeping closer.... but still feels just out of reach. But what if it could be different?

What if…. Artists had power?

What if this crackling energy could be channeled as one into rising up and creating a new way of doing business?

Who would you be?

So many of us struggle between being our real self, and letting our fears leave us spinning, trading truth for money. The panic is palpable.

Luke warm, and settling.

Hiding.

Grinding on.

Giving up.

What would it feel like if you only played for YOU? No fear, no second-guessing, no attachment to "societal success"?

What would be different?

The world is craving REAL. Especially now. Some of the first images as the world grappled with CV-19 were the Italians serenading one another. It was a gorgeous, raw, and a most powerful display of human connection. THAT’S why we listen to music.

TO FEEL. To have COMMUNITY. To be a part of something bigger than ourselves.

We listen because the entirety of our lives are reflected back to us and make us feel not so broken and not so alone. We feel hope and joy and pain and love.

THAT is art. THAT is a true gift to bring all of humanity.

Why should that gift be molded into something it’s not to fit a perceived ideal? The power is lost, the connection is lost, the truth is lost.

So…. Are you feeling it too? What if life WAS different?

Now is the time to create a new reality. A new industry. What would that look like?

W️HAT DO YOU WANT IT TO BE?